HOLLAND, MI (WHTC-AM/FM, Apr. 14, 2026) – Two long-time Holland institutions will be honored during Holland’s annual signature event next month.
On Monday, the Tulip Time Festival announced Grand Marshals for its two parades. On Thursday, May 7, the Community Foundation of the Holland/Zeeland Area, celebrating its 75th anniversary, will spotlight the Gentex Kinderparade. On Saturday, May 9, Hudsonville Ice Cream, celebrating its 100th anniversary, is featured in the Quality Car Wash Volksparade. Leaders of the two entities will be at the head of the separate promenades as it heads west down 8th Street to Kollen Park.
The 97th Tulip Time Festival begins its 10-day run two weeks from Friday, May 1.
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