HOLLAND, MI (WHTC-AM/FM, Jun. 23, 2026) – In a challenging tourism environment, the Holland Area Visitors Bureau has started a incentive program for locals and guests to sample what the Lakeshore has to offer.
The “Free Summer Fun for Everyone” mobile pass spotlights over 30 family-friendly activities, attractions, and events throughout the area. Users need only to sign up online and add the pass to their smart phone. Designed to look and feel like an app, the mobile pass is actually an optimized web site which eliminates the need for downloading another app. Participants who complete just 10 check-ins earn a complimentary $10 Downtown Holland Coupon Book, valid through the end of the year.
Linda Hart, Executive Director of the Holland CVB, says that this is the latest addition to a collection of free digital passes, known as “Klomps,” offered by her agency, which features public art displays, coffee shops and cafes, and craft beverage establishments.
The Free Summer Fun for Everyone mobile pass program runs through Labor Day.
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